Bringing texture, freshness, and authenticity to a modern plant-based cereal brand

Holie’s is a fast-growing, sustainable plant-based cereal brand on a mission to challenge the food industry with healthier alternatives — “No sugar, no worries.” Their vibrant and minimal visual identity uses bold colors and sleek packaging that reflect a modern, eco-conscious lifestyle. The website features clean, high-quality product photography that effectively supports e-commerce, while their social media maintains a bright, consistent aesthetic that builds brand recognition and trust.

To help Holie’s take their visuals to the next level, I would focus on creating commercial food photography that tells a richer brand story — showing products in everyday moments, adding a human element, and highlighting natural textures and ingredients. Through lifestyle imagery, detailed close-ups, and creative ingredient shots, my goal would be to enhance sensory appeal and authenticity, while keeping a cohesive look across all platforms. These updates would strengthen their storytelling, drive engagement, and reinforce Holie’s position as a trusted, modern leader in the plant-based food space.

THE MOOD BOARD